Vaporized Solid Strategies for Success in a Dematerialized World (Audible Audio Edition) Robert Tercek Tim Welch LifeTree Media Books
Download As PDF : Vaporized Solid Strategies for Success in a Dematerialized World (Audible Audio Edition) Robert Tercek Tim Welch LifeTree Media Books
Brace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations, and even human workers, are about to be vaporized - replaced by digital information. A novel combination of new technologies - mobile, cloud, crowd, artificial intelligence - are reconfiguring every economic sector and industrial system on the planet. Even industries that were long considered immune to digital transformation are suddenly vulnerable to rapid dematerialization now automobiles, hotels, health care, and higher education can be replaced by an app-enabled marketplace. The process of vaporization is relentless and all-pervasive. For consumers this change is as bewildering as it is exhilarating. But for the CEOs of old-school firms, the change is terrifying. And for startup Internet companies, it's the greatest landgrab since the Gold Rush. In Vaporized, innovation expert Robert Tercek shows us how this process works and takes us to the front line of digital transformation. Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
Vaporized Solid Strategies for Success in a Dematerialized World (Audible Audio Edition) Robert Tercek Tim Welch LifeTree Media Books
The inordinately handsome Robert Tercek has designed and created interactive experiences on every digital platform, including satellite television, game consoles, broadband Internet and mobile networks, launched startup ventures and also served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV: Music Television. He has launched the first multi-channel television satellite in Asia, the first animated multimedia games for computers, the first Java-based multiplayer games on the Web, and the first streaming video on mobile devices and has provided strategic insight and advice to many companies, including Nokia, Motorola, AMD, Sony Computer Entertainment, Turner Broadcasting, PBS, CNN, Interpublic Group, and Reed Exhibitions. He is the Chairman of the Board of Directors for the Creative Visions Foundation in Malibu, California. It difficult to believe that VAPORIZED is his first book but he explains why he wrote it: ‘I believe that everyone on Earth can benefit from knowledge that is systematically harvested, organized, refined, and exploited for the purpose of making the economy and the rest of society more efficient. In the process, we have a chance to overhaul outdated government bureaucracies, crusty rules and regulations, old-fashioned education systems, and other relics from the industrial past. That’s what this book is about.Readers may approach this book with trepidation – lack of adequate information about the current state of technology taking on a threatening form – but Robert explains it all in such an accessible though brilliant manner. This is a book everyone should read and see the positive aspects of dematerialization as a key to our survival and not our obsolescence.
In his excellent Introduction Robert states, ‘Nicholas Negroponte (who provides a vivid Foreword for this book) founded the MIT Media Lab to conduct interdisciplinary research into media, technology, science, and design. There, Buckminster Fuller’s coinage got an upgrade from “ephemeralization” to “digitization,” a feat of linguistic finesse that locates the phenomenon squarely in the realm of the computer. Negroponte, the director of the Media Lab, urged us to “move bits, not atoms,” and his book Being Digital conveyed the implications of a dematerialized society to a general readership. Since the publication of Negroponte’s book in 1993, we’ve seen many of his predictions come true: broadband Internet, smart objects, artificial intelligence, and ultracheap, pocketable supercomputers sporting novel interfaces. Today these breakthroughs are taken for granted by a generation that grew up with YouTube, smartphones, selfies, Siri, and Wikipedia, but there was a time not too long ago when they were bold — even audacious — ideas….What exactly are these bits that replace atoms? Software. Most recently, the computer networking industry has adopted a term called “software-defined” to describe what is coming next. The term is trendy in the information technology field: software-defined networking, software-defined storage, software-defined data centers, software-defined clouds, software-defined everything. This is a major tech trend that will replace stubbornly inflexible purpose-built systems embodied in physical hardware with highly flexible systems written in software. Software-defined architectures are adaptable. The entire system operates in real-time, responding to incoming data, as needs change and as demand ebbs and flows. In this term, “software-defined,” we capture some of the essence of the twenty-first-century society — not just because a growing part of our economy rides on top of digital information networks, but also because the rules that shape software are beginning to redefine the rules of everything that touches it, up to and including the rules that govern society…This idea, “doing more with less by replacing physical stuff with digital information-as-a-service,” began with networking technology but now touches just about every industry imaginable. What is being transformed? Manufacturing, distribution, retail sales, marketing and media, and the very concept of buying and owning physical products. That’s what we’re going to examine in this book. I believe that the phrase “Do more with less” is not just a hollow slogan; it is a global strategic imperative. Doing more with less is the right thing to do. Not only is this a valid choice in a world constrained by finite resources; it also happens to be the best business strategy in an economy that is, and will continue to be, defined by software. From this point forward, by leveraging ubiquitous telecommunications networks and computer technology to make efficient use of abundant information resources, all of human society — not just companies, but also our civic institutions, educational establishments, and governing bodies — really will be able to do far more with less. Our economy will become more productive, and we will all be collectively much richer while consuming physical resources more wisely, making better use of both raw materials and finished goods. These are big claims, so what makes me so confident about them? What’s the secret? Information.’
This is only an aperitif for the feast of enlightenment contained in this fascinating book – a book everyone should read – now! Grady Harp, December 16
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Vaporized Solid Strategies for Success in a Dematerialized World (Audible Audio Edition) Robert Tercek Tim Welch LifeTree Media Books Reviews
Vaporized covers all of the major technology trends impacting the business world today. Think your business is not impacted? Think again.
From streaming media to blockchain to robotics, Vaporized explains what the technologies are, how they are used today, and how they might impact our world in the future.
Perhaps most importantly, Vaporized is extremely well written. You don't have to be a technology expert to understand the book. At the same time, even if you are a technologist who knows one or more of the areas covered in this book, no one is an expert in everything, especially as things change at light speed. I guarantee you'll learn a lot by reading this book regardless of your current knowledge base.
I'm looking forward to the sequel in a few years and plan to follow any blog posts, articles, and social media posts written by Tercek that I can find in the meantime.
The core of this volume is the evolution of the physical world into the virtual and the rise of the variety of platforms that can and will exploit this growing domain. Documented by the author with over two decades of experience in the field, it yields a very readable, well paced discussion of the physical digitized, mined and exploited. It serves as an excellent introduction to the world of big data, the problems and opportunities. The volume describes well the opportunities, particularly if the enterprises becomes a first mover into this niche. For those persons who go on the net for the most mundane such as email and "consuming" information, it can become somewhat overwhelming as the dominant players such as Google, , Facebook and others seemingly have virtualized us into exploitable bits.
For those who like details, this book is insightful. For many, sections can be scanned because the details can become almost tedious as the author's extensive knowledge could be abridged.
The last chapters are a well paced and experienced elucidation of techno optimism. Where humans can go they will even to vaporizing humans into virtual presence with time and space no barriers. And rules of human culture potentially rewritten. Where there may be dragons left to others.
Vaporized takes a look at the ongoing change to our world and economy through digital technology and gives insight into how businesses need to change to survive and thrive. Tercek looks back at the past, to the roots of the technology and ideas that have come together to make digitalization of companies possible. I liked that he showed how different industries began to change far earlier than most would think, showing that this change has not been over-night, but rather expands across the past few decades. He relates stories to make several points, such as the move of anything that can be shared will be, any products that can be digitalized will be, and the effects this will have on how businesses must operate to survive.
In one great example, Tercek relates a story that he used to work as a runner for a media business, where if they wanted to use a different type face for products he had to go to different businesses to have them make up the product using the business owned type set. Today, a word processor gives you access to a variety of fonts, something that completely put those businesses out of work. Now, their formally proprietary products are shared freely without thought or knowledge of the past. Tercek explores how this process is continually happening, and that people and businesses cannot live in denial over these changes.
I loved that this book looks at the history, the present, and the future, and does it in a way that makes sense of the ever-changing digital world. It offers insight as well as asks questions that left me contemplating what I take for granted, and what is bound to change.
The inordinately handsome Robert Tercek has designed and created interactive experiences on every digital platform, including satellite television, game consoles, broadband Internet and mobile networks, launched startup ventures and also served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV Music Television. He has launched the first multi-channel television satellite in Asia, the first animated multimedia games for computers, the first Java-based multiplayer games on the Web, and the first streaming video on mobile devices and has provided strategic insight and advice to many companies, including Nokia, Motorola, AMD, Sony Computer Entertainment, Turner Broadcasting, PBS, CNN, Interpublic Group, and Reed Exhibitions. He is the Chairman of the Board of Directors for the Creative Visions Foundation in Malibu, California. It difficult to believe that VAPORIZED is his first book but he explains why he wrote it ‘I believe that everyone on Earth can benefit from knowledge that is systematically harvested, organized, refined, and exploited for the purpose of making the economy and the rest of society more efficient. In the process, we have a chance to overhaul outdated government bureaucracies, crusty rules and regulations, old-fashioned education systems, and other relics from the industrial past. That’s what this book is about.
Readers may approach this book with trepidation – lack of adequate information about the current state of technology taking on a threatening form – but Robert explains it all in such an accessible though brilliant manner. This is a book everyone should read and see the positive aspects of dematerialization as a key to our survival and not our obsolescence.
In his excellent Introduction Robert states, ‘Nicholas Negroponte (who provides a vivid Foreword for this book) founded the MIT Media Lab to conduct interdisciplinary research into media, technology, science, and design. There, Buckminster Fuller’s coinage got an upgrade from “ephemeralization” to “digitization,” a feat of linguistic finesse that locates the phenomenon squarely in the realm of the computer. Negroponte, the director of the Media Lab, urged us to “move bits, not atoms,” and his book Being Digital conveyed the implications of a dematerialized society to a general readership. Since the publication of Negroponte’s book in 1993, we’ve seen many of his predictions come true broadband Internet, smart objects, artificial intelligence, and ultracheap, pocketable supercomputers sporting novel interfaces. Today these breakthroughs are taken for granted by a generation that grew up with YouTube, smartphones, selfies, Siri, and Wikipedia, but there was a time not too long ago when they were bold — even audacious — ideas….What exactly are these bits that replace atoms? Software. Most recently, the computer networking industry has adopted a term called “software-defined” to describe what is coming next. The term is trendy in the information technology field software-defined networking, software-defined storage, software-defined data centers, software-defined clouds, software-defined everything. This is a major tech trend that will replace stubbornly inflexible purpose-built systems embodied in physical hardware with highly flexible systems written in software. Software-defined architectures are adaptable. The entire system operates in real-time, responding to incoming data, as needs change and as demand ebbs and flows. In this term, “software-defined,” we capture some of the essence of the twenty-first-century society — not just because a growing part of our economy rides on top of digital information networks, but also because the rules that shape software are beginning to redefine the rules of everything that touches it, up to and including the rules that govern society…This idea, “doing more with less by replacing physical stuff with digital information-as-a-service,” began with networking technology but now touches just about every industry imaginable. What is being transformed? Manufacturing, distribution, retail sales, marketing and media, and the very concept of buying and owning physical products. That’s what we’re going to examine in this book. I believe that the phrase “Do more with less” is not just a hollow slogan; it is a global strategic imperative. Doing more with less is the right thing to do. Not only is this a valid choice in a world constrained by finite resources; it also happens to be the best business strategy in an economy that is, and will continue to be, defined by software. From this point forward, by leveraging ubiquitous telecommunications networks and computer technology to make efficient use of abundant information resources, all of human society — not just companies, but also our civic institutions, educational establishments, and governing bodies — really will be able to do far more with less. Our economy will become more productive, and we will all be collectively much richer while consuming physical resources more wisely, making better use of both raw materials and finished goods. These are big claims, so what makes me so confident about them? What’s the secret? Information.’
This is only an aperitif for the feast of enlightenment contained in this fascinating book – a book everyone should read – now! Grady Harp, December 16
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